SENSE OF SMELL

People given a choice about which sense they would be most willing to lose would normally chose their sense of smell and would be least likely to pick their sense of sight. However, smell is more important to humans than initially thought. 

The sense of smell not only aids us in distinguishing from those foods which we can eat and those that have gone bad, it is vital to our way of life. Taste, to Indians especially is a key factor of life – one only has to look at the streets littered with sellers of jalebis and gol gappas – and without smell, we won’t be able to taste these foods. 80% of taste comes from our sense of smell, without it, we wouldn’t be able to distinguish between apple juice, orange juice or alcohol.

This ‘forgotten sense’ also has a more pleasant use to it – to help us feel better about ourselves. This effect of this spectacular sense differentiates it from the rest. The olfactory section of our brains (which deals with smell) is connected with memories and emotion and so can cause the release of dopamine that makes us feel happy.

This effect is so pronounced that the whole fragrance industry has sprung up from it. Everything from soaps to cigarettes comes scented to improve the user experience of the product and influence us to buy more of it. Smelling is a big business indeed. Soaps and cigarettes aside, sales of perfumes gross Rs. 1.5 lakh crore per year! So is this amount of money even justified? Well yes, the general populace wears perfumes to smell good. But that’s not the whole story, since Egyptians started putting on the fragrance of burning incense and aromatic herbs we have, as they did, used perfumes to attract mates. And perfumes are quite efficient at what they do. The way a person smells indicates whether his/her immune system is effective or not – evolution made it that way. Perfumes disguise our scent and make us smell better and therefore ‘look’ more attractive to a person of the opposite gender or public appearance.

Perfumes are therefore a great way to take advantage of this scientific phenomenon and people often spend tens of thousands of rupees to buy just one small bottle but this doesn’t have to be the case. At www.ubashopper.com effective perfumes of all types and price ranges are available to suit your needs. So whatever your need be, from just smelling good, to appearing more impressive at a social gathering, perfumes available at Ubashopper can help you achieve your goals. Your nose knows.